Leading independent interactive agency ROKKAN received two Outstanding Website Awards from the Web Marketing Association's 2006 WebAwards for work with key clients, Time Warner and 2K.
The Time Warner 2006 Profile Website (http://www.timewarner.com/profile) is the interactive supplement to the print and video Time Warner Profiles, which are created annually to communicate business successes and continued innovation to investors, the media, and general public. The challenges were to cohesively present the depth and diversity of Time Warner and its many businesses, which include HBO, AOL, Time Inc., Turner Broadcasting System, Warner Bros. Entertainment, New Line Cinema, Time Warner Cable and more, and to position Time Warner as a media innovator in the use of technology. ROKKAN translated Time Warner's print and video profiles for the Web through the application of leading-edge multimedia technologies. ROKKAN's solution was a high-end Flash/Video Website featuring messaging from Time Warner Executives, Time Warner success stories (as they relate to innovation), and discussions about upcoming initiatives to generate excitement.
The objective of 2K's Top Spin 2 Website was to promote the launch of the game to sports console game enthusiasts. As the sequel to the highly acclaimed Top Spin, the Top Spin 2 site needed to showcase the advanced features of the new game to engage and motivate consumers to purchase. ROKKAN's insight was to enable consumers to experience as much of the game as possible before buying through an engaging online experience. ROKKAN's solution was to architect an exciting user experience that mirrors the actual video game and provides users with a feeling of participation. The Top Spin 2 Website provides an interactive Flash experience with videos of the games, ability to select site backgrounds featuring professional players and championship courts, and Flash animations that provide a real life feel ? birds, planes, even a blimp. All to dimensionalize the Top Spin 2 experience with large full screen visuals.
"Recognition by the Web Marketing Association reinforces our philosophy that inspired creativity is the true key to ROI," says John Noe, ROKKAN Co-founder and CEO, "We're thankful to have clients that encourage and appreciate leading edge work."
About ROKKAN
ROKKAN is a full service interactive agency located in New York's SoHo neighborhood. Ranked as Ad Age's Fastest Growing Interactive Agency of 2004, ROKKAN's key clients include Time Warner and Deutsche Bank. As a minority-owned business, ROKKAN's mission to inspire creativity ensures that creative strategies reflect and leverage the cultural diversity of their team. ROI will follow. http://www.Rokkan.com.
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